P&G's Dolce & Gabbana Aurealux Line, From Concept To Commercialization
This article was originally published in The Rose Sheet
Executive Summary
Silvia Incardona, P&G's scientific communication manager for beauty products, offers insight into the process by which Dolce & Gabbana's vision for a line providing "captivating beauty" became a reality. The challenge led the firm to a golden silkworm cocoon in Japan, through clinical trials and an innovative eye-tracking study before the prestige Aurealux collection launched in Saks Fifth Avenue doors last fall.