NAD: Native Ad Disclosures Needed Before Click-Through, 'Visual Cues'
This article was originally published in The Rose Sheet
Executive Summary
The National Advertising Division emphasizes a recently issued FTC policy statement on "deceptively formatted advertisements" in its review of native advertising designed by Joyus and People Magazine to promote Dr. Brandt skin care and other products. According to NAD, the distinction between advertising and editorial content is blurred in a way that could mislead consumers.