ProPhase Tries Direct-Response Supplement Sales As Remedy For Seasonal Slumps
This article was originally published in The Tan Sheet
Executive Summary
The marketer of the Cold-EEZE cold remedy line enters the supplement market with LegendzXL "to offset the seasonality of our revenues and our dependence on the severity of the cold season." The supplement contains a proprietary formulation for "supporting physical readiness, energy and relieving stress."