Native Ad Disclosures Needed Before Click-Through, 'Visual Cues' – NAD
This article was originally published in The Tan Sheet
Executive Summary
The National Advertising Division emphasizes a recently issued FTC policy statement on "deceptively formatted advertisements" in its review of native advertising designed by Joyus and People Magazine to promote Dr. Brandt skin care and other products. NAD says the distinction between ad and editorial content is blurred in a way that could mislead consumers.