Google Forecasts Rise In Body-Related Masks In Beauty Trends Report
This article was originally published in The Rose Sheet
Executive Summary
Masks for legs, cuticles, hands and heels are of rising interest in Japan, signaling a sub-trend that could spread to Western markets, Google suggests in its Beauty Trends 2017 report. The tech company identifies hot products, prevailing consumer concerns and noteworthy behavioral shifts based on search data analytics.