ASA Ruling Signals UK May Be Less Tolerant Of Lash Inserts In Mascara Ads
This article was originally published in The Rose Sheet
Executive Summary
Use of lash inserts in mascara ads has been a subject of contention in the US, but a 2014 verdict from the National Advertising Review Board essentially green-lighted their continued use with proper disclaimers. The same leeway may not be available in the UK, based on an April 19 ruling from the Advertising Standards Authority.