NARS Defends China Entry, Maintaining Support For 'Cruelty-Free World'
This article was originally published in The Rose Sheet
Executive Summary
"It is important to bring our vision of beauty and artistry to fans in the region," says Shiseido's NARS brand on its decision to launch in China. Like others that have made the same decision, NARS now is working to manage the fallout among cruelty-free intransigents.