TriDrive Marketer Misses Claim Substantiation Mark For Whole Product, Separate Ingredients
This article was originally published in The Rose Sheet
Executive Summary
CBBB's National Advertising Division says VH Nutrition Inc. did not submit testing on its TriDrive supplement but relied on evidence from studies of the efficacy of the ingredients in the product.The firm said it has ceased marketing the product, though it remains available online labeled with claims NAD recommended pulling.