Hexal and Beiersdorf team up on allergy
This article was originally published in OTC Bulletin & The Rose Sheet
Executive Summary
Hexal and Beiersdorf have teamed up to offer German customers dual relief from allergy symptoms, through a joint promotional campaign highlighting the benefits of using Hexal’s Cetirizine allergy-relief tablets in conjunction with products from Eucerin’s allergyfocused skin-care range.