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BodyArmor Rejects NAD Ad Claims Decision Following Gatorade Challenge

This article was originally published in The Rose Sheet

Executive Summary

BA Sports stands by claims comparing BodyArmor SuperDrink to Gatorade and will not pull or change ads as an industry self-regulation group recommends. Firm's response could draw FTC attention, but previously ignoring the group's recommendations apparently has not prompted FTC enforcement.

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