UK’s Ad Standards Authority Scrutinizes Eco-Claim Complaints, Including Neal’s Yard ‘Save The Bees’
Executive Summary
The British independent ad regulator ruled on 9 October on a complaint regarding Neal’s Yard Remedies’ claims about promoting bee population health through charitable donations from its Bee Lovely product sales. Industry should be on notice that the ASA is actively fielding complaints about consumer-product companies’ environmental claims.