P&G Extends Secret Line With Essential Oils, Challenges 'Sweat' With Old Spice
Executive Summary
P&G rolls out Secret with Essential Oils with aluminum zirconium tetrachlorohydrex glycine 15, retailing at more than twice price of other Secret antiperspirant/deodorant lineup items. Firm also adds "No Sweat" ad campaign for Old Spice deodorants.