US Makeup Sales Remain Down Versus Pre-Pandamic; ‘Above-The-Mask’ Products Continue To Lead
Executive Summary
Overall US makeup sales in the US were still lower in 2021 (to 4 December) compared with pre-pandemic figures, but a number of sub-categories showed marked improvement late in the year, according to a Jefferies Equity Research report. Notably, eye makeup sales rose 1.9% in the final weeks of the analyzed period.