Puig Fragrance Picks Up Swedish ‘Modern Luxury’ Beauty Brand For Reported $1.1Bn
Executive Summary
Spanish beauty and fragrance firm Puig has acquired a majority stake in Swedish brand Byredo from Manzanita Capital, providing it a comprehensive line of gender-neutral, ‘modern luxury’ fragrances, as well as skin and body care. The purchase also feeds Puig’s appetite for “purpose-driven” brands.