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Latest From Dr. Bonner's Magic Soaps
California Cleaning Products Bill Could Portend Broader Fragrance Disclosure
The California Assembly vote in the coming weeks on a bill that would mandate ingredient disclosure for household cleaning products – including fragrance components – a move that could help pave the way for fragrance disclosure in the personal-care industry and other sectors. AB 708 is backed by NGOs including the Environmental Working Group and the Breast Cancer Fund.
Consumer Perception Key Factor In NARB Fair-Trade Review
In reviewing the National Advertising Division decision on Fair Trade USA’s “Certified Ingredients” logo, the National Advertising Review Board focused on the issue of consumer perception, or “how consumers could reasonably interpret a piece of advertising.” NARB’s conclusion differed from NAD’s, resulting in modifications on Fair Trade USA’s end.
Dr. Bronner’s Highlights Fair-Trade Ideals In New Labels
Dr. Bronner’s Magic Soaps rebrands its body-care lineup with labels that explain the firm’s commitment to the fair-trade movement, “telling the story of what this generation of our family is doing to carry on the environmental and social ideals that this company was built on,” according to President David Bronner.
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