Santa Monica, Calif.-based direct seller Beautycounter is quickly making a name for itself as a leading advocate for tighter cosmetics regulation in the US, building on a strategy that is driving exponential gains in product sales, sales consultants and consumer exposure.
Beautycounter On 'National Radar' With Regulatory Reform Mission
Upping its bid to disrupt the cosmetics market, Beautycounter hosted a congressional briefing Nov. 17 to advocate stronger industry oversight, putting its weight behind the Personal Care Products Safety Act in particular. The direct seller, which has self-banned 1,500 ingredients from its offerings, has seen its sales and following grow rapidly since launching less than three years ago and aligning itself with leading NGOs.
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The US FTC’s contention that ‘notice and choice’ has failed as the cornerstone of consumer privacy regulation and must be abandoned in favor of data minimization and other more stringent measures does not adequately account for the complexity of business practices and consumer behavior, FTC commissioner Melissa Holyoak asserted at the NAD’s 2024 Annual Conference.
FTC Commissioner Melissa Holyoak says the agency has acted outside the bounds afforded by Congress, citing several areas within consumer protection, including a recent update to the final rule for the Health Breach Notification Rule and the commission’s use of notices of penalty offense to serve as the basis for Section 5 settlements.
At one year, TikTok Shop conjures the early days of Amazon, representing the ‘Wild West’ of beauty ecommerce, said co-founders of private label and contract manufacturing company KO-Pack at the IBA Cosmetics Convergence Fall 2024 Virtual Symposium, “The Promise and Pitfalls of TikTok Shop.”
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