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Eileen Francis

Reporter

Washington, DC
Eileen tracks developments in OTC drug research, manufacturing, regulation, finance, M&A and marketing. She favors stories on e-commerce trends and the industry's drive toward Rx-to-OTC drug switches. Eileen also contributes coverage on the dietary supplement industry. She has a keen eye for pieces that delve into the rising self-care movement and how it is raising the innovation bar for marketers.

Latest From Eileen Francis

Dove ‘Premiumization’ Pushes Brand Into New Categories, Shifts Marketing ‘Tone’

Dove personal care brand recorded sales growth of 10% in the first half of 2024 as the brand benefits from a "premiumization" effort that includes new packaging, marketing and new product categories, says Unilever PLC CEO Hein Schumacher.

Over the Counter: Data Tech CEO On Digital Tools Driving Faster, More Sustainable Personal Care

In this episode of HBW Insight's Over The Counter podcast, we connect with Neil D’Souza, CEO of Makersite GmbH, a data software company based in Stuttgart, Germany that offers “next generation” product data management tools that help personal care and other industries manage product sustainability, cost and compliance.

Unilever CEO ‘Cautiously Optimistic’ UN Plastics Treaty Will Emerge In 2024

A United Nations treaty on plastics could emerge this year; in any event, the personal care industry should not delay efforts to reduce use of plastic in packaging, says Unilever CEO Hein Schumacher, speaking during the 4 September Barclays Annual Global Consumer Staples Conference.

Lauder’s Outgoing CFO Breaks Down Global Prestige Beauty, Firm’s Transition Moment

Global beauty giant is working to adapt its approach to the prestige market to meet escalating competition, increased points of sale, and more knowledgeable consumers with new shopping habits, CFO Tracey Travis said at the Barclays Global Consumer Staples Conference.

Advertising, Marketing & Sales Market Intelligence

P&G On SK-II Struggles In China: ‘We’re Ready To Come Back’

P&G has worked to ‘rebuild’ the SK-II brand in China over the past year with a focus on product quality, efficacy and the line’s core ingredient, as well as improved messaging, and recently launched SK-II's ‘most crafted, exclusive and luxurious skin care series’ to date, CFO Andre Schulten noted at the Barclays Global Consumer Staples Conference.

Advertising, Marketing & Sales Business Strategies

Australian Oral-Care Marketer Referred To FTC For Failures In Two NAD Challenges

HiSmile, which is appealing a National Advertising Division case decision arguing that online advertising’s global footprint demands evaluation of ad claims by international standards, has been referred to the FTC for declining to participate or comply in recent NAD cases brought forward by Oral Essentials and Procter & Gamble.

Advertising, Marketing & Sales Regulation
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