P&G Extends Head & Shoulders Line In Competitive Dandruff Market
This article was originally published in The Tan Sheet
P&G’s Deep Clean and Damage Rescue will compete with Unilever’s new dandruff line.
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E.l.f. will launch its first TV spot during Super Bowl LVII, while FENTY Beauty has introduced a limited-edition makeup collection in anticipation of Rihanna headlining the halftime show. Veteran P&G will have a strong presence again this year, both during the game and in the lead-up on social media.
Head & Shoulders airing a 30-second TV spot featuring Kansas City Chiefs quarterback Patrick Mahomes and former Pittsburgh Steelers safety Troy Polamalu competing over who gives “100%” effort in everything they do.
Procter & Gamble will slash prices on some products in the short term to halt U.S. market share erosion in categories where competitors did not previously raise prices. On the firm’s Q4 earnings call, executives defended their bullish growth and savings projections.