Factor Nutrition Labs LLC didn’t support a top-selling claim for its Focus Factor supplement after narrowly qualifying the statement, an industry self-regulation program found on a challenge by [Quincy Bioscience LLC], marketer of the Prevagen supplement.
‘Nuanced Distinction’ Fails For Focus Factor’s Top-Selling US Brain Supplement Claim
Factor Nutrition will remove “#1 Brain Health Supplement” claim from Focus Factor supplement and won’t replace it with “America’s #1 Clinically Studied and Patented Brain Health Formula” after the National Advertising Division determines it lacks supporting sales and clinical data.