‘Nuanced Distinction’ Fails For Focus Factor’s Top-Selling US Brain Supplement Claim

Factor Nutrition will remove “#1 Brain Health Supplement” claim from Focus Factor supplement and won’t replace it with “America’s #1 Clinically Studied and Patented Brain Health Formula” after the National Advertising Division determines it lacks supporting sales and clinical data.

Silhouette of a man's head. Mental health relative brochure, report or flyer design template. Scientific medical designs. Connected lines with dots. Grunge texture

Factor Nutrition Labs LLC didn’t support a top-selling claim for its Focus Factor supplement after narrowly qualifying the statement, an industry self-regulation program found on a challenge by [Quincy Bioscience LLC], marketer of the Prevagen supplement.

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