Cosmetics companies looking to make a splash on social media – particularly in youthful, diverse, under-penetrated beauty frontiers – could learn a thing or two from e.l.f. Beauty, Inc.
E.l.f. Beauty Sales Jump 50% With Makeup Rebound, Online Gaming Push
Gen Z-focused E.l.f. Beauty Inc. booked 50% net sales growth in its fiscal 2022 first quarter with continued improvisation across social media platforms where mainstream players still hesitate to venture.
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Galderma Group AG’s investments in Cetaphil launch, ‘re-energizing’ of brand pay off with sales of the dermatology unit up 10.6% in the third quarter. Separately, Spanish beauty company Puig reports its Fragrance and Fashion business grew 11.1% and its makeup division advanced 7.3% in the quarter, while data insights company Consumer Edge identifies slowdown in direct-to-consumer beauty sales.
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