NGOs and the class action bar are casting a wider net in their crusade against greenwashing and taking increased interest in “clean” personal care fraud, according to Alston & Bird attorneys.
'Green' Personal Care Proving Fertile Ground For Lawsuits In US Courts – Alston & Bird Attorneys
Personal care marketers are under significant pressure to answer consumer demand for greener products and cleaner formulas, but hasty moves to keep up with the competition can attract NGO attention and potentially land companies in court.