Metaverse May Be ‘Blurry,’ But Expectations For Advertising To Children Are Not – CARU
The Children’s Advertising Review Unit of the BBB National Programs Inc. tells marketers its guidelines apply to ads in the metaverse, and the watchdog will ‘strictly enforce’ in the space.
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BBB National Programs’ Children’s Advertising Review Unit outlines best practices for advertising to kids in the metaverse without running afoul of its guidance or US FTC rules.
Revolution Beauty x Fortnite is the first Fortnite-branded cosmetics and skin-care line, developed through a deal between Epic Games, Inc. and UK-based Revolution Beauty Group Limited. Separately, The Procter & Gamble Co.’s Gillette brand kicks off its second annual Gillette Cup featuring Fortnite.
The world’s biggest cosmetics companies are filing trademark applications to compete and protect their brands in the metaverse, an online mirror of the real world that is still largely imaginary but which Facebook, now Meta Platforms, is committed to building in its next chapter.