The current marketer of the Cold-Eeze cold-shortening zinc formulation acquired the brand 16 months ago, changed its business name seven months later and launched a line extension a month ago for the brand, Defend-Eeze for immune support.
Defend-Eeze Launches In US Zinc Cold Remedy Market
Vespyr, incorporated in December 2021 after operating as Nurya when it acquired Cold-Eeze from Mylan in May that year, offers Defend-Eeze in lozenges containing echinacea, elderberry and vitamins C and D3 in addition to zinc.
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