Givaudan Pursues Biotech-Based Fragrance, Unveils ‘Wellbeing Solutions’ For Boomers
Givaudan will be working with LanzaTech NZ to develop fragrance ingredients the biotech way, and is launching a Silver Radiance program to meet the wellness needs of adults over the age of 55. Meanwhile, the firm’s fine fragrance sales in the first nine months of 2022 jumped 14.8%.
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Coty and English footballer David Beckham announce a collection of eau de parfums rolling out to US retailers nationwide in January following a debut in JCPenney. Arcaea introduces biotech-based scents capturing the essence of extinct flowers, and Procter & Gamble’s Mielle hair-care brand launches its first ad campaign. More product launch and marketing news.
Myrissi draws on a decade of academic research in brain imagery and AI, an odor-color database of more than 25,000 consumer tests, and a wealth of affective data to translate fragrances into color patterns and images and predict the end consumer’s emotional response. The technology is targeted for use in developing fine fragrance, beauty and home-care products and marketing campaigns.
Firmenich, IFF Tout Eco-Fragrance Design Tools; Inter Parfums’ Sales Soar In Q4; Fragrance Sales & Sustainability News
Firmenich and International Flavors & Fragrances’ LRM Naturals announce developments to better support customers’ sustainable product development and transparency needs. Givaudan, Symrise and Inter Parfums report strong results in fiscal 2022, fueled by unleashed fragrance demand around the globe.