Colgate’s Recyclable Claims On Toothpastes Not Aligned With FTC Green Guides – Truth In Advertising

Colgate-Palmolive Co. misleadingly claims its Colgate and Tom’s of Maine toothpaste tubes are recyclable when most end up in landfills, according to Truth in Advertising, Inc. The group is calling for greenwashing investigations by the US Federal Trade Commission and California and Connecticut attorneys general.

Nonprofit Truth in Advertising, Inc. (TINA.org) is asking the Federal Trade Commission and the attorneys general in California and Connecticut to open investigations into Colgate-Palmolive Co. toothpaste brands over possible greenwashing and violations of false advertising laws.

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Don’t Take The (Click)bait: Avoiding Pitfalls in Social Media Advertising

 
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Guest authors Rachel Raphael, partner at Morgan, Lewis & Bockius, LLP, and Elizabeth Bresnahan, an associate at the firm, advise beauty companies on how to avoid the common mistakes firms make in social media marketing and suggest proactive steps to reduce litigation risk.

TikTok’s Affiliate Program Doesn’t Relieve Advertisers Of Responsibility To Ensure Disclosure Of Influencer/Brand Connection – NAD

 

Wyoming-based NuOrganic Cosmetics agreed to comply with National Advertising Division recommendations that the firm take immediate steps to ensure any affiliates on social media platforms such as TikTok and Instagram that post on its products disclose their material connection to the brand.

Ad Claims Relying On Product Test Questionnaires Must Reflect Wording – NAD

 

Anti-aging skin care device marketer UVVU Inc. agreed to discontinue or modify a number of claims for its SolaWave 4-in-1 Skin Care Wand with Red Light Therapy, since statements were not substantiated by an in-home use study on which they relied, says the National Advertising Division.

Lumineux Mouthwash ‘Non-Toxic’ Claim Gets Adverse Reaction In Advertising Review

 

National Advertising Division found multiple faults with Oral Essentials’ evidence for claim, including that an in vitro study the firm conducted on “mouse cells is not dispositive of whether the same product would have any adverse effects on humans under real world conditions.”

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Ad Claims Relying On Product Test Questionnaires Must Reflect Wording – NAD

 

Anti-aging skin care device marketer UVVU Inc. agreed to discontinue or modify a number of claims for its SolaWave 4-in-1 Skin Care Wand with Red Light Therapy, since statements were not substantiated by an in-home use study on which they relied, says the National Advertising Division.

Lumineux Mouthwash ‘Non-Toxic’ Claim Gets Adverse Reaction In Advertising Review

 

National Advertising Division found multiple faults with Oral Essentials’ evidence for claim, including that an in vitro study the firm conducted on “mouse cells is not dispositive of whether the same product would have any adverse effects on humans under real world conditions.”

Beauty Roundup: TikTok’s CeraVe Moisturizer Craze; IFF CFO Replacement; Sephora Unveils Eight Brands In Incubator Program

 

L’Oréal SA’s CeraVe Daily Moisturizing Lotion was the most popular of 600 top-selling Amazon brands across 24 countries in 2024, according to market research firm Omnisend. Separately, IFF names new CEO, Ulta reports fiscal third quarter sales and Sephora unveils eight BIPOC brands for its incubator program.