Arcaea Resurrects Extinct Flowers With First Fragrances Under Future Society Brand; Cosmetics News
Executive Summary
Coty and English footballer David Beckham announce a collection of eau de parfums rolling out to US retailers nationwide in January following a debut in JCPenney. Arcaea introduces biotech-based scents capturing the essence of extinct flowers, and Procter & Gamble’s Mielle hair-care brand launches its first ad campaign. More product launch and marketing news.
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