Arcaea Resurrects Extinct Flowers With First Fragrances Under Future Society Brand; Cosmetics News
Coty and English footballer David Beckham announce a collection of eau de parfums rolling out to US retailers nationwide in January following a debut in JCPenney. Arcaea introduces biotech-based scents capturing the essence of extinct flowers, and Procter & Gamble’s Mielle hair-care brand launches its first ad campaign. More product launch and marketing news.
You may also be interested in...
Coty Inc. sees opportunities to grow its business in the $24bn prestige female fragrance market and strengthen its play in the ‘ultra-premium’ segment. The firm’s prestige fragrance sales rose 20% like-for-like in the fiscal 2023 fourth quarter ended 30 June, fueling overall net sales growth of 10% for the period.
P&G’s Mielle Acquisition, John Legend’s Loved01, And A Concealer For Hiding Hickeys; Beauty News In Brief
Textured hair-care specialist Mielle Organics will continue to be led by wife-and-husband duo Monique and Melvin Rodriguez within Procter & Gamble’s Beauty division, pending regulatory approval. More beauty M&A and product launch news.
Givaudan will be working with LanzaTech NZ to develop fragrance ingredients the biotech way, and is launching a Silver Radiance program to meet the wellness needs of adults over the age of 55. Meanwhile, the firm’s fine fragrance sales in the first nine months of 2022 jumped 14.8%.