Plaintiffs’ Bar Emboldened As Long As This ‘Amorphous Term’ Persists In Personal-Care Marketing

Beauty and personal-care brands and retailers face an emboldened plaintiffs’ bar challenging “clean” product claims, and that momentum could pick up under MoCRA. But industry is getting “a little bit more aggressive in pushing back,” says Duane Morris attorney Kelly Bonner.

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Increased transparency around product formulations and adverse event reports under updated US cosmetics regulations could fuel lawsuits targeting companies for “clean” claims on beauty and personal-care products.

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