‘No Preservatives’ Class Actions Come For Cosmetics; Neutrogena ‘Preservative Free’ Shampoo Targeted
The plaintiffs’ bar may be turning its sights on cosmetics companies after focusing primarily on food and beverage firms in recent years with class actions alleging preservative-free fraud. The trend accelerated after Celsius Holdings, Inc. settled a related case last year to the tune of $7.8m.
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Aquaphor ‘Preservative-Free’ Lip Products Contain ‘Well-Known Preservative’ – Class Action Complaint
Beiersdorf AG joins Johnson & Johnson Consumer, Inc. and a growing host of food product marketers in federal court defending against allegations of false advertising regarding preservatives-free claims.
Companies marketing “self-preserving” cosmetics could be susceptible to lawsuits at a time when “no injury” product liability class actions are on the rise. Meanwhile, “preservative-free” claims already are being challenged in the food sector where litigation trends often originate before migrating to personal care.