The National Advertising Division advised biotechnology company Amyris, Inc. to qualify a “clean ingredients” claim for its Biossance skin-care line and discontinue or revise a claim about the number of sharks saved by the brand’s use of plant-derived squalane.
NAD Provides ‘Clean’ Beauty Claims Guidance With Biossance Decision
Emeryville, CA-based Amyris agreed to the National Advertising Division’s recommendations to qualify a ‘clean ingredients’ claim for its Biossance skin-care line and to modify a statement about the number of sharks its biotech squalane-based products save annually.