Sales for celebrity beauty brands globally surged by nearly 58% in 2023, with the top three brands – by Grammy winner Rihanna, actress and singer Priyanka Chopra Jonas, and socialite Kylie Jenner – generating more than $1.5bn combined, according to market research firm Upbeat Agency.
Celebrity Beauty Revenues Soar 58% In 2023, With Rihanna Reigning Again
Fenty Beauty by Rihanna was again the leading celebrity beauty brand in 2023, generating sales of $602.4m globally, followed by the hair-care line of Priyanka Chopra Jonas and cosmetics by Kylie Jenner.
