Over The Counter: Why Purpose Is Key To Driving CHC Growth, With Haleon’s Bas Vorsteveld
Executive Summary
In this episode of Over the Counter, HBW Insight catches up with Haleon vice president and general manager Great Britain and Ireland, Bas Vorsteveld, to find out about why having a purpose is so important to establishing and growing a global consumer health brand.
Since becoming a standalone consumer health company, Haleon has been driving awareness of public health issues such as chronic pain and children’s oral health.
In this episode of Over the Counter, HBW Insight catches up with Haleon’s UK and Ireland general manger, Bas Vorsteveld, to find out more about why having a purpose is so important to establishing and growing a consumer health brand, looking in particular at the firm’s recent Aquafresh campaign, which saw it team up with British photographer, Rankin, to capture powerful portraits of children’s growing teeth to encourage them to be more confident.
We also talk about Haleon’s ambitious climate commitments, and why ambition is important, alongside transparency about the challenges that such ambition brings.
Timestamps
2:00 – Introductions
2:50 – Aquafresh x Rankin
8:00 – The Importance of Having a Purpose
12:15 – Advantages of Being a Standalone
15:30 – Sustainability as Purpose
19:20 – Leading by Example
23:20 – Aiming High
25:20 – Being Transparent’
26:50 – Haleon’s Two-Year Anniversary
30:00 – VMS Growth and Preventative Health
32:20 – Pain Against the Grain
37:00 – The Year Ahead
Guest Bio
Bas Vorsteveld is the vice president and general manager for Haleon Great Britain and Ireland and has over 25 years’ experience in the consumer goods industry. Bas previously held the role of VP & head of commercial excellence for the region Europe, Middle East, Africa and Latin America regions at GSK Consumer Healthcare, where he was responsible for the strategy on NRM, sales force effectiveness, the international customer team and the Shopper Science Lab. Before joining GSK, Bas was with Novartis OTC as country manager for Portugal where he started in 2012, after a period as country manager in The Netherlands. Bas is also president of the UK consumer healthcare industry association, PAGB, and holds board level membership with the UK Cosmetic, Toiletry and Perfumery Association