Australian Oral-Care Marketer Referred To FTC For Failures In Two NAD Challenges

HiSmile, which is appealing a National Advertising Division case decision arguing that online advertising’s global footprint demands evaluation of ad claims by international standards, has been referred to the FTC for declining to participate or comply in recent NAD cases brought forward by Oral Essentials and Procter & Gamble.

ftc BUILDING
• Source: Shutterstock

Australian oral-care company HiSmile PTY, a critic of the National Advertising Review process that has called for international alignment in advertising self-regulatory practices, has been referred to the Federal Trade Commission in two separate NAD cases.

More from Marketing & Advertising

ASA Files: ACME Vapes Case Shows Marketers Must ‘Know Their Audience’

 
• By 

A recent ASA case involving an ad for vape products shows that marketers shouldn’t assume that professional online networks like LinkedIn are any different to other social media platforms when it comes to UK advertising codes.

Opella Partners With Climate Data Firm To Create Allevia-Branded ‘Pollen Passport’

 
• By 

Developed using Datair's Ambee climate data technology, Opella’s Pollen Passport presents users with an easy to use and interactive online visualization of air quality at holiday destinations across the world.

Lumineux Mouthwash ‘Non-Toxic’ Claim Gets Adverse Reaction In Advertising Review

 

National Advertising Division found multiple faults with Oral Essentials’ evidence for claim, including that an in vitro study the firm conducted on “mouse cells is not dispositive of whether the same product would have any adverse effects on humans under real world conditions.”

Almost Half Of UK Women Confused About Their Hormones, Maxwellia Finds

 
• By 

“From heavy periods to painful cramps, the experiences of menstruation vary widely, but the need for understanding is universal," Maxwellia insists, as it launches a creative campaign addressing the confusion surrounding menstrual health in the UK. “With Evana driving momentum, menstrual health is finally getting the attention it deserves – one lipstick at a time.”

More from Business

Bayer Consumer Health Expands North America And LATAM Supply Capacity

Bayer is investing $52m in its Lerma, Mexico manufacturing site, which the firm said will enable it to increase production of key OTC brands like Aspirin and Alka-Seltzer from 100m to 140m units by 2030.

Opella Partners With Climate Data Firm To Create Allevia-Branded ‘Pollen Passport’

 
• By 

Developed using Datair's Ambee climate data technology, Opella’s Pollen Passport presents users with an easy to use and interactive online visualization of air quality at holiday destinations across the world.

Bayer And GSCF Paper Outlines ‘Practical Actions’ For Scaling Self-Care Globally

 
• By 

Bayer Consumer Health, the Global Self-Care Federation and the Business Council for International Understanding outline in a paper how industry can work with multilateral organizations, governments, financial institutions, and stakeholders to "recognize and champion self-care as a fundamental driver of global health progress."