The Procter & Gamble Company will need additional time to “rebuild” SK-II in China, but the foundation of the prestige skin care brand is strong and consumers are more receptive to the Japanese range than they were a year ago, says CFO Andre Schulten.
P&G On SK-II Struggles In China: ‘We’re Ready To Come Back’
P&G has worked to ‘rebuild’ the SK-II brand in China over the past year with a focus on product quality, efficacy and the line’s core ingredient, as well as improved messaging, and recently launched SK-II's ‘most crafted, exclusive and luxurious skin care series’ to date, CFO Andre Schulten noted at the Barclays Global Consumer Staples Conference.
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L’Oréal SA’s CeraVe Daily Moisturizing Lotion was the most popular of 600 top-selling Amazon brands across 24 countries in 2024, according to market research firm Omnisend. Separately, IFF names new CEO, Ulta reports fiscal third quarter sales and Sephora unveils eight BIPOC brands for its incubator program.