Avon hoping to strike Rare Gold with September fragrance launch.
This article was originally published in The Rose Sheet
Executive Summary
AVON PROSPECTING FOR RARE GOLD WITH "CLASSIC" WOMEN'S SCENT scheduled to debut in September in the U.S., Canada and Europe. The floral fragrance will be presented as a return to "timeless elegance" to mirror the current trend in women's clothing fashion, the company said.