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Marketing (Cosmetics)

Product Launches

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Latest From Beauty & Launches

Hair-Care News: Connecticut Mandates Inclusive Hair Education; Fenty Hair; Virtue Labs, More

A Connecticut bill signed into law on 28 May requires barbers, hairdressers and cosmeticians to be educated and trained on textured hair. Niles + Chaz launches with four products designed for children with “mixed-textured hair,” while Rion Aesthetics says (plated) Hair Serum is the first and only product of its kind with platelet-derived exosomes. More hair-care news.

Diversity & Inclusion Advertising, Marketing & Sales

NOYZ Intends To Be Heard At Ulta Beauty This Summer

“In an industry that has long been rooted in hyper-filtered fantasy, we saw a massive white space in the fragrance market for a brand rooted in realism,” says NOYZ creator Shaun Neff. The brand is part of a newness infusion aimed at driving Ulta growth amid a broad-based prestige beauty slowdown.

Retail Advertising, Marketing & Sales

Bausch + Lomb’s Prescription For Consumer Health Sales Growth Includes ‘Benefit’ From Rx Drugs

Blink NutriTears supplement containing lutein/zeaxanthin, curcumin and vitamin D3 coming in 2024 is example of a cross-segment sales benefit B+L sees in dry eye product category. Consumer eye care and vision health product sales are key drivers for 18% Q1 net sales growth to $1.1bn.

Consumer Sales & Earnings
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Cosmetic Ingredients

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Latest From Beauty & Cosmetic Ingredients

PCPC’s Tom Myers On ‘Leaning Into’ State EPR Programs And Reflecting Members’ Corporate Ethos

In addition to sustainability, Myers noted DEI and advancing alternatives to animal testing among key priorities for the group. “We have member companies that really lead the way on many of those. We want to be able to amplify their good work and their messaging, because they are good corporate citizens” and “it’s what consumers are demanding anyway,” he said in an interview.

US States Regulation

‘It's Not Sustainable For Companies To Reformulate For One State’ – PCPC’s Karin Ross

Legislator education is key to checking state bills that overreach, says Ross, executive VP of government affairs at the Personal Care Products Council, discussing the rising tide of US state bills aimed at restricting ingredient use.

US States Legislation

Washington State Seeks Feedback As It Kicks Off Formaldehyde-Releasers Rulemaking

Numerous cosmetic ingredients that preserve cosmetics by releasing formaldehyde could be prohibited in products sold in Washington state in coming years, but stakeholders have a chance to weigh in now and shape the rulemaking. Shari Franjevic, implementation head for the Toxic-Free Cosmetics Act within the state's Department of Ecology, discusses.

Regulation US States
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Advertising Campaigns

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Latest From Beauty & Ad Campaigns

CARU Puts Brands On Notice: Guidelines For Children’s Advertising Extend To AI

The BBB National Programs, Inc.’s Children’s Advertising Review Unit reminds advertisers its Advertising and Privacy Guidelines extend to the use of AI in ads for children and points them to its recent warning that it will ‘strictly enforce’ those guidelines.

US States Beauty

Perrigo Partnership Makes Opill Star Player On WNBA's Reproductive Health Advocacy Team

Less than a month into launching sales of first oral contraceptive approved for US OTC sales, Perrigo announces multi-year partnership with WNBA focused on building confidence, strength and health equity for women.

Ad Campaigns Prescription To OTC Switch

EU Firms To Pre-Approve Green Claims Or Face Minimum 4% Annual Turnover Fine

Exclusion from procurement processes, confiscation of revenues, and a fine of at least 4% of annual turnover are some of the penalties the European Parliament is considering for greenwashing as part of its position on the EU Green Claims Directive. 

Europe Health
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Advertising Complaints

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Latest From Beauty & Ad Complaints

MLM Group Not Buying FTC Executive’s Concerns About Its Income Disclosure Guidance

FTC Division of Marketing Practices assistant director concerned direct selling self-regulation group’s guidance “will encourage deceptive conduct and facilitate deceptive earnings claims.” DSA president says the concerns might reflect the thinking of agency’s staff more than the intent of the agency’s regulations.

Ad Complaints Consumer

EU Firms To Pre-Approve Green Claims Or Face Minimum 4% Annual Turnover Fine

Exclusion from procurement processes, confiscation of revenues, and a fine of at least 4% of annual turnover are some of the penalties the European Parliament is considering for greenwashing as part of its position on the EU Green Claims Directive. 

Europe Health

Take Care With ‘Health Lite’ Claims

Some advertisers try to avoid scrutiny of regulators and the National Advertising Division when making health-related claims by making a claim “softer.” Annie Ugurlayan, NAD’s assistant director, offers advice on assuring substantiation and a health claim match.

Ad Complaints Dietary Supplements
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