Marketing (Cosmetics)
Product Launches
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Latest From Beauty & Launches
Hair-Care News: Connecticut Mandates Inclusive Hair Education; Fenty Hair; Virtue Labs, More
A Connecticut bill signed into law on 28 May requires barbers, hairdressers and cosmeticians to be educated and trained on textured hair. Niles + Chaz launches with four products designed for children with “mixed-textured hair,” while Rion Aesthetics says (plated) Hair Serum is the first and only product of its kind with platelet-derived exosomes. More hair-care news.
NOYZ Intends To Be Heard At Ulta Beauty This Summer
“In an industry that has long been rooted in hyper-filtered fantasy, we saw a massive white space in the fragrance market for a brand rooted in realism,” says NOYZ creator Shaun Neff. The brand is part of a newness infusion aimed at driving Ulta growth amid a broad-based prestige beauty slowdown.
Bausch + Lomb’s Prescription For Consumer Health Sales Growth Includes ‘Benefit’ From Rx Drugs
Blink NutriTears supplement containing lutein/zeaxanthin, curcumin and vitamin D3 coming in 2024 is example of a cross-segment sales benefit B+L sees in dry eye product category. Consumer eye care and vision health product sales are key drivers for 18% Q1 net sales growth to $1.1bn.
Cosmetic Ingredients
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Latest From Beauty & Cosmetic Ingredients
Talc Litigation Attorneys Allege ‘Bad Faith Filings,’ ‘Fraudulent Activities’ By J&J In Bankruptcy
Attorneys for some plaintiffs alleging harm from talc products J&J marketed ask a court to order the firm, along with a subsidiary holding company it created in 2021 to manage its talc liabilities and immediately placed in bankruptcy, to provide emails and other communications among in-house counsel and compel their testimony.
IFF Fined €15.9M For WhatsApp Message Deletion During European Commission Inspection
The European Commission fines International Flavors & Fragrances Inc. and its French division €15.9m after a senior employee deleted WhatsApp messages with a competitor during an inspection, part of an ongoing antitrust investigation into four major flavors and fragrance manufacturers.
California Court Delivers ‘Win’ For Cosmetics Companies In Prop 65 TiO2 Case
Proposition 65 titanium dioxide lawsuits have been halted by a ruling in California in a First Amendment case, which could bode favorably for other scientific challenges to mandated warning labels.
Advertising Campaigns
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Latest From Beauty & Ad Campaigns
CARU Puts Brands On Notice: Guidelines For Children’s Advertising Extend To AI
The BBB National Programs, Inc.’s Children’s Advertising Review Unit reminds advertisers its Advertising and Privacy Guidelines extend to the use of AI in ads for children and points them to its recent warning that it will ‘strictly enforce’ those guidelines.
Perrigo Partnership Makes Opill Star Player On WNBA's Reproductive Health Advocacy Team
Less than a month into launching sales of first oral contraceptive approved for US OTC sales, Perrigo announces multi-year partnership with WNBA focused on building confidence, strength and health equity for women.
EU Firms To Pre-Approve Green Claims Or Face Minimum 4% Annual Turnover Fine
Exclusion from procurement processes, confiscation of revenues, and a fine of at least 4% of annual turnover are some of the penalties the European Parliament is considering for greenwashing as part of its position on the EU Green Claims Directive.
Advertising Complaints
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Latest From Beauty & Ad Complaints
MLM Group Not Buying FTC Executive’s Concerns About Its Income Disclosure Guidance
FTC Division of Marketing Practices assistant director concerned direct selling self-regulation group’s guidance “will encourage deceptive conduct and facilitate deceptive earnings claims.” DSA president says the concerns might reflect the thinking of agency’s staff more than the intent of the agency’s regulations.
EU Firms To Pre-Approve Green Claims Or Face Minimum 4% Annual Turnover Fine
Exclusion from procurement processes, confiscation of revenues, and a fine of at least 4% of annual turnover are some of the penalties the European Parliament is considering for greenwashing as part of its position on the EU Green Claims Directive.
Take Care With ‘Health Lite’ Claims
Some advertisers try to avoid scrutiny of regulators and the National Advertising Division when making health-related claims by making a claim “softer.” Annie Ugurlayan, NAD’s assistant director, offers advice on assuring substantiation and a health claim match.
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