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Marketing (Cosmetics)

Product Launches

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Latest From Beauty & Launches

Arcaea Resurrects Extinct Flowers With First Fragrances Under Future Society Brand; Cosmetics News

Coty and English footballer David Beckham announce a collection of eau de parfums rolling out to US retailers nationwide in January following a debut in JCPenney. Arcaea introduces biotech-based scents capturing the essence of extinct flowers, and Procter & Gamble’s Mielle hair-care brand launches its first ad campaign. More product launch and marketing news.

Launches Advertising, Marketing & Sales

Bausch + Lomb Spreads Into US Cosmetics Market, Extends Lumify Brand With Eye Illuminations Line

Canadian firm launches US sales of Lumify Eye Illuminations 3-in-1 Micellar Cleansing Water and Eye Makeup Remover, Nourishing Lash & Brow Serum and Hydra-Gel Brightening Eye Cream. Each product contains hyaluronic acid, a fluid in eyes and joints which acts as a cushion and lubricant.

Cosmetics Launches

Cosmetic And Personal Care Weekly Trademarks Review: 19 September

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Launches
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Cosmetic Ingredients

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Latest From Beauty & Cosmetic Ingredients

ECHA Committees Get Started On PFAS Opinions, Armed With More Than 5,600 Comments

The agency’s committees for Risk Assessment and Socio-Economic Analysis will check comments and take relevant evidence-based information into consideration as they develop their opinions. Final opinions will be delivered to the European Commission “in the shortest possible timeframe,” ECHA says.

Europe Regulation

Cosmetic And Personal Care Weekly Trademarks Review: 19 September

Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.

Cosmetics Launches

Target Corp.'s ‘Clean’ Marketing Challenged In Consumer Class Action

The mega-retailer is defending a proposed class action in Minnesota federal court over its ‘Target Clean’ marketing and label, which it has awarded "independently" to around 4,000 products in its stores. Consumer plaintiffs allege some offerings contain ingredients on the program's “formulated without” list, as well as other hazardous substances that ought not be in clean products. Pending litigation against Sephora stands to be influential.

Advertising, Marketing & Sales Cosmetic Ingredients
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Advertising Campaigns

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Latest From Beauty & Ad Campaigns

US Cosmetics Executive News: L'Oréal Appoints SkinCeuticals USA Leaders; Estee Lauder Companies Taps Chief Procurement Officer

L'Oreal names Angela Hildebrand general manager and Amy Sloan senior VP of business strategy at SkinCeuticals USA. More executive leadership news.

Executive Changes Cosmetics

E.l.f. Facing Off Against Beauty Giants: Third Among Mass Market Brands As Sales Jump 78%

E.l.f. cosmetics climbed to No. 3 brand in US mass market cosmetics, up two slots from a year ago as it surpassed Revlon and CoverGirl. In its recent sales and earnings presentation, it announced sales in its fiscal 2023 fourth quarter jumped 78%.

US States Beauty

'We Are All Sensitive' – J&J Launches UK PR Campaign For Aveeno Skin Care Brand

J&J has launched a PR campaign for its UK skin care brand Aveeno featuring images of female public figures who it said are “often assumed to be ‘tough’, but who too feel vulnerable in their own skin.” The campaign coincides with an environmentally friendly refresh of the line, including a recyclable pump for all body lotions. 

United Kingdom Beauty
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Advertising Complaints

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Latest From Beauty & Ad Complaints

FTC Health Claims Guidance ‘Lacks Legal Basis,’ Conflicts With FDA’s Supplement Regulations – CRN

“There is no bright-line requirement that a company possess randomized, controlled clinical studies before making so-called ‘health benefit’ claims for dietary supplements,” CRN states in petition. FTC, however, says it “makes no bright-line distinctions between categories of health-related products or claims.”

Ad Complaints Consumer

MacuHealth Asserts ‘Rigorous Process’ In Research Supporting Claims, But No Bill Of Health From NAD

“MacuHealth believes challenged claims are thoroughly supported by the multitude of peer reviewed, published scientific studies” but NAD review on Vision Elements challenge finds firm’s research doesn’t support its claims.

Advertising, Marketing & Sales Enforcement

FTC's Substantiation Expectations In Consumer Health Claim Guidance Aren’t ‘Out Of Nowhere'

“Choosing which claims to make,” an advertiser “affects the amount of substantiation required. A structure function claim, supports digestive health, may require a different level of substantiation than if you choose to make the claim prevents diarrhea,” says FTC attorney Christine DeLorme.

Ad Complaints Consumer
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