Marketing (Cosmetics)
Product Launches
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Latest From Beauty & Launches
Cosmetic And Personal Care Weekly Trademarks Review: 19 September
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Cosmetic And Personal Care Weekly Trademarks Review: 12 September
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Cosmetic And Personal Care Weekly Trademarks Review: 5 September
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Cosmetic Ingredients
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Latest From Beauty & Cosmetic Ingredients
Cosmetic And Personal Care Weekly Trademarks Review: 19 September
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Target Corp.'s ‘Clean’ Marketing Challenged In Consumer Class Action
The mega-retailer is defending a proposed class action in Minnesota federal court over its ‘Target Clean’ marketing and label, which it has awarded "independently" to around 4,000 products in its stores. Consumer plaintiffs allege some offerings contain ingredients on the program's “formulated without” list, as well as other hazardous substances that ought not be in clean products. Pending litigation against Sephora stands to be influential.
Cosmetic And Personal Care Weekly Trademarks Review: 12 September
Personal care and cosmetic product trademark filings compiled from the Official Gazette of the US Patent and Trademark Office, Class 3.
Advertising Campaigns
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Latest From Beauty & Ad Campaigns
E.l.f. Facing Off Against Beauty Giants: Third Among Mass Market Brands As Sales Jump 78%
E.l.f. cosmetics climbed to No. 3 brand in US mass market cosmetics, up two slots from a year ago as it surpassed Revlon and CoverGirl. In its recent sales and earnings presentation, it announced sales in its fiscal 2023 fourth quarter jumped 78%.
'We Are All Sensitive' – J&J Launches UK PR Campaign For Aveeno Skin Care Brand
J&J has launched a PR campaign for its UK skin care brand Aveeno featuring images of female public figures who it said are “often assumed to be ‘tough’, but who too feel vulnerable in their own skin.” The campaign coincides with an environmentally friendly refresh of the line, including a recyclable pump for all body lotions.
P&G Looks To Change Children’s Toothpaste Market With Crest Kids Color Changing
Color of the toothpaste, which P&G North America oral care chief says is “only one of its kind on the market today,” changes from blue to pink after two minutes of brushing.
Advertising Complaints
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Latest From Beauty & Ad Complaints
MacuHealth Asserts ‘Rigorous Process’ In Research Supporting Claims, But No Bill Of Health From NAD
“MacuHealth believes challenged claims are thoroughly supported by the multitude of peer reviewed, published scientific studies” but NAD review on Vision Elements challenge finds firm’s research doesn’t support its claims.
FTC's Substantiation Expectations In Consumer Health Claim Guidance Aren’t ‘Out Of Nowhere'
“Choosing which claims to make,” an advertiser “affects the amount of substantiation required. A structure function claim, supports digestive health, may require a different level of substantiation than if you choose to make the claim prevents diarrhea,” says FTC attorney Christine DeLorme.
‘Akin To Junk Mail,’ FTC Notices Of Penalty Offense Don't Identify Health Claim Violations – Petition
Trade group ask FTC to withdraw notices, arguing it is attempting to impose substantiation standard prohibited under FDA regulations for supplement manufacturing and marketing and are inconsistent with its own as well as FDA guidance
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