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Marketing (Wellness)

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Product Launches

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Latest From Wellness & Launches

Stada Bringing Histamine Intolerance Supplement To US

Germany's Stada has its eyes on expansion in the US dietary supplements market with the launch of histamine intolerance line Histasolv.

Launches Dietary Supplements

Stabilizing Formula Business ‘First And Foremost’ For Perrigo To Reach Sustainable Growth

Perrigo’s adjusted operating income from formula business in 2023 was around half the $140m it expects. Level won’t be reached in 2024 but it’s “well on track to recapturing” that amount in 2025 and to “capturing all of that plus in 2026,” says CEO Patrick Lockwood-Taylor.

Business Strategies OTC Drugs

US Consumer Health Sector Seizing Opportunity To Market Products, Services To GLP-1 Patients

Latest moves on selling to consumers using GLP-1 receptor agonist drugs for obesity come from firms as large as global food products manufacturer and marketer Nestle and as small as startup Promino and as ambitious as men’s health product marketer Ro offering an app at no charge to find GLP-1 drugs.

Consumer Launches
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Advertising Campaigns

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Latest From Wellness & Ad Campaigns

CARU Puts Brands On Notice: Guidelines For Children’s Advertising Extend To AI

The BBB National Programs, Inc.’s Children’s Advertising Review Unit reminds advertisers its Advertising and Privacy Guidelines extend to the use of AI in ads for children and points them to its recent warning that it will ‘strictly enforce’ those guidelines.

US States Beauty

Herbalife Opens Direct Lines To President, Recalculates On Marketing To GLP-1 Patients

During recent investor conference, president Stephan Gratziani and CFO John DeSimone discuss Herbalife’s restructuring in addition to progress on digital transformation program and lack of progress on expectations for marketing to consumers prescribed GLP-1 drugs for weight loss.

Dietary Supplements Restructuring

US Wellness Market People News: NOW Expert Panel, WIN Awards, Promino Brand Ambassadors

NOW’s “curated collective of experts” for advice and wellness tips; Women In Nutraceuticals launches awards program; and Promino builds brrand ambassador roster.

Dietary Supplements Executive Changes
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Advertising Enforcement

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Latest From Wellness & Ad Complaints

ASA Files: Denigrating Competitors ‘Isn’t A Good Look’ For Advertisers

Bayer Consumer Health and its effervescent vitamin brand Berocca were subjects of denigratory remarks by an online competitor in a recent UK advertising complaint ruling. The ASA’s Freddie Alcock talks HBW Insight through the complaint, explaining in this exclusive interview why denigration is never a good look for advertisers.

United Kingdom Health

ChromaDex Ordered To Pay Elysium’s Attorney Fees

“So lacking in substance that it ‘stands out’ from the dozens of [patent infringement] challenges I have encountered as a judge in the last five years,” says Colm Connolly, Delaware district chief judge. His ruling doesn’t end the firms’ litigation as related cases continue in federal courts in California and New York.

Dietary Supplements Litigation

Jurors' Answers In FTC's Prevagen Complaint Might Burst A Memory Bubble For Health Claims

“No” answers in New York federal court on whether all but two of Prevagen claims were “materially misleading” could put a fork in the road of a long dispute between FTC and supplement product manufacturers and marketers.

Litigation Ad Complaints
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