Brandselite's Doulton inaugural women's scent bowing at Saks for spring.
This article was originally published in The Rose Sheet
Executive Summary
BRANDSELITE DOULTON WOMEN's FRAGRANCE TO ENTER SAKS IN APRIL following its Canadian debut in The Bay and Eaton's department stores. The scent is Brandselite's first fragrance under the Royal Doulton china and crystal trademark, the Richmond Hill, Ontario-based distributor said. Last year, the company signed a worldwide licensing agreement with Royal Doulton for fragrance, skin care and color cosmetics ("The Rose Sheet" March 3, 1997, In Brief). The Royal Doulton name is synonymous with the "equity of elegance" and "refinement," thus the scent targets a "sophisticated woman" with an "appreciation for personal luxury," Brandselite said.