Gillette women's shaving systems $1 bil. sales mark predicted by 2001.
This article was originally published in The Rose Sheet
Executive Summary
GILLETTE $1 BIL. MARK IN SALES TO WOMEN PREDICTED BY 2001, with sales from the firm's women's wet shave systems expected to triple in the "next several years, exceeding" $750 mil., President and Chief Operating Officer Michael Hawley told shareholders at the firm's annual meeting in Boston April 16. Wet shave systems, combined with sales from the firm's disposable razor business, including the new Agility disposables, should help annual sales from women's blades and razors "approach $1 bil.," Hawley said. Worldwide "expansion of female shaving is another major avenue for profitable growth," Hawley stated, noting that Sensor for Women and SensorExcel for Women have achieved substantial sales increases in the North Atlantic and International Group markets.