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Shiseido 5S flagship store opens in New York City with affordable botanical items.

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

SHISEIDO 5S "YOUNG, URBAN" LINE LEVERAGES COMPANY's BOTANICAL EXPERTISE with a 215-SKU collection featuring "aromas, colors, plants and natural extracts that amplify each woman's unique beauty by enhancing her mind and her body." 5S skin care products contain a variety of herbal and botanical ingredients, and the 5S color collection is derived from natural, plant-based ingredients. In-store herbal glossaries are provided to customers to explain the history and benefits of each botanical.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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