Borghese Cura-C anhydrous vitamin C treatment in light- repellent jar to debut in October.
This article was originally published in The Rose Sheet
Executive Summary
BORGHESE CURA-C ANHYDROUS VITAMIN-C TREATMENT TO DEBUT IN OCTOBER in more than 1,000 department store doors, the company said. The gel-creme is formulated with "highly concentrated" L- ascorbic acid (vitamin C), which "increases skin's firmness, smoothes out fine lines and wrinkles...reduces the appearance of freckles and hyperpigmentation [and] dramatically improves skin's luminosity, radiance and tone," Borghese claims. The "lightweight, water-free, fast-absorbing, silky gel-creme delivers corrective, restorative treatment benefits to damaged, devitalized skin," the company added.