Coty Jovan Body Tonics To Lighten Up Traditional Fragrance Offerings
This article was originally published in The Rose Sheet
Executive Summary
The launch of Jovan Body Tonics is intended to "invigorate" the men's mass arena as Coty continues to capitalize on the growing alternative fragrance market, the company said. The nine-SKU line, designed to combine fragrance with function, will fill a "sporty" niche in the men's market with lighter fragrance items for the "next generation" of Jovan customers, the firm noted.