Givenchy Pi Fragrance Targets "The Thinking Man"
This article was originally published in The Rose Sheet
Executive Summary
Parfums Givenchy "searches for intelligent life" with Pi, a new fragrance designed to attract the "thinking man who leads with his mind and courage," according to President and CEO Camille McDonald. With Pi, the firm "is going after the whole idea of intelligence as the new sex symbol," the exec explained.