Bill Blass Amazing Scent Reflects Designer's "Modern Femininity"
This article was originally published in The Rose Sheet
Executive Summary
Packaging for Bill Blass Amazing visually emulates the designer's classic, elegant fashion style and his use of stark linear lines in his apparel creations, Riviera Concepts of America President Byron Donics said. Blass' newest women's fragrance introduction - set for a Mother's Day debut - is housed in a sleek, cylindrical frosted glass bottle laced with black lines, reminiscent of bamboo.