FDA Should Allow "Qualified" Plaque-Only Cosmetics Claims, WhiteHill Says
This article was originally published in The Rose Sheet
Executive Summary
Plaque-only claims "qualified with cosmetic benefits" should be included in the eventual OTC monograph for antiplaque/antigingivitis drugs, WhiteHill Oral Technologies urges in recent comments to FDA. Examples of "qualified plaque claims" include "Reduces plaque for a cleaner mouth"; "Reduces plaque for cleaner teeth"; or "Reduces plaque associated with bad breath," WhiteHill says.