Helena Rubenstein
This article was originally published in The Rose Sheet
Executive Summary
Cosmair division celebrates brand's re-entry into the U.S. market and the debut of its Soho, New York City flagship spa and retail store, the HR Beauty Gallery, April 8. The retail environment offers a full range of skin care and color cosmetic products - from masks and cleansers to black lipsticks and multi-colored glitter gels. Skin care formulations include Force C anti-aging products as well as Mat Specialist for oily skin and Hydro Urgency for dry skin. Highlights of the color collection include transfer-resistant Rouge Forever Tenacity Lipstick, transfer-resistant Spectacular Makeup SPF 10 foundation, Color Firmness Energizing Tinted Moisturizer SPF 12 with vitamin B and mineral salts. The four mascara formulas are Generous Thickening, Spectacular Lengthening, Vertiginous Curling and Long Lash Spike Effects