Playtex Ogilvie Gets New "Do" With Repackaging, Updated Logo
This article was originally published in The Rose Sheet
Executive Summary
Playtex is repackaging its Ogilvie home permanent brand to improve its "dated" look and increase appeal among target users, the company said. The revamped Ogilvie products - Home Permanent, Precisely Right, Natural Looks and Whisper Wave - should be completely rolled out to stores by June.