Pantene Pro-V Color Pre-Wash Spray "Waterproofs" Color-Treated Hair
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble's Pantene Pro-V Color Pre-Wash Protector Spray is said to guard hair against the fading effects of water with a protective veil designed to shield color during a shower or swim. Since 80% of the color fading consumers often experience may be attributed to water, P&G developed the pre-wash as part of a five-SKU line designed specifically for color-treated hair.