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Cover Girl CG Smoothers Anti-Aging Makeup Targets Older Women

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

Cover Girl CG Smoothers, a collection of "glide-on" anti-aging color cosmetics with hydrating and conditioning benefits set to bow in September, will be promoted with Cover Girl's "first ever dual-target direct mail/sampling effort." The Procter & Gamble company will disseminate two versions of brochures for the new collection, one aimed at teens and the other at women over 20.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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