Giorgio Beverly Hills
This article was originally published in The Rose Sheet
Executive Summary
G women's signature scent bowing exclusively in the company's Beverly Hills boutique on Rodeo Drive and through a toll-free number in September. While Giorgio said it will broaden distribution at some point, it has no immediate plans to do so. The existing boutique stable includes Giorgio, which bowed in 1992 and Giorgio Red (1989) Created by International Flavors & Fragrances, G's top note combine's sundance orchid, which blooms only once every several years, as well as grapefruit and ginger lily flower. The heart combines peony and frangipani flower, and dries to assam wood and soft velvet accords. A 1.7 edp is priced at $49 and a 3 oz. parfum costs $64. G will be backed by very targeted advertising, the company said