Tommy Hilfiger Cosmetics Shade "Modifiers" Promote Experimentation
This article was originally published in The Rose Sheet
Executive Summary
Aramis is adding color to its Tommy Hilfiger fragrance and toiletries offerings with a 173-SKU cosmetics line in September. The "fun" and "fashionable" shades are accompanied by "transistor" products that allow consumers to create a personalized look, the Estee Lauder division said.